To Your Good Health!
Beer Fest Asia 2012
Have a rocking good time at the Beer Fest Asia in June 2012, where at the last count in 2011, 35 brewers from USA, UK, eleven European countries, Australia, New Zealand, Armenia, nine Asian countries, Russia, Mexico and Canada offered up 300 different commercial and draught beers to more than 25,000 beer aficionados in a carnival like atmosphere at the Marina Promenade Singapore. With music from live bands from USA, Australia and UK rocking the crowd to the sounds of blues and rock and stand up comedians at the comedy club keeping the crowds in stitches, tasting beers known and unknown and some rather strange becomes a laughing matter. Food to complement the beers, from Wagyu Beef to pork knuckles with sauerkraut, regional Asian and Singapore favourites is bound to be there as well. Games and challenges to be held every night will add further interest. Winners will walk away with beer collectibles, air tickets and other prizes.
In a more serious vein, the event seeks to encourage local and regional brewers and to this end will hand out Asian Beer Awards. Twenty six categories have been created to attract participants, especially local micro brewers. The Beer Fest is seen as a big opportunity for new brands seeking to enter the crowded beer market. Twenty two international judges will score the beers on aroma, flavour, body and overall impressions.
In addition a one day Asia Brewers Conference, held for the first time in 2011, is also scheduled to take place. This targets brewers, distributors, investors, bottlers, marketing and branding agencies, brewing suppliers and enthusiasts. There will be many opportunities for participants to engage with industry colleagues during the formal and informal sessions.
With a location by the Singapore River, minutes from dining and entertainment venues and connected by shuttle bus to city shopping and business areas, La Residenza Serviced Suites offers serviced apartments Singapore with fully furnished and equipped studio, one and two bedroom apartments. A range of guest facilities make any length of stay in the city state a comfortable experience. Residents of these Singapore Hotel Offers can draw on the leisure and food and beverage facilities of the hotel to round off what will be a very comfortable experience.
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