Seoul, South Korea, is a dynamic city with a thriving nightlife scene. However, beyond the glitzy clubs and trendy bars, there are hidden gems waiting to be discovered. With its buzzing atmosphere, delicious snacks, and affordable prices, Euljiro Nogari Alley is one such place that’s a beloved spot among locals.

Planning Your Visit

Euljiro Nogari Alley is in the Euljiro neighbourhood, near Myeongdong and within easy reach of properties like Travelodge Myeongdong Euljiro. It’s also accessible by public transportation, with the Euljiro 3(sam)ga Station being the closest subway stop. Remember that the best time to come here is in the evening or at night when the alleyway transforms with the surge of visitors!

A Bit of History

The origins of this nightlife hub can be traced back to the 1980s when a pub called Eulji OB Bear opened here, serving dried young pollack (nogari) with beer. The affordable prices and laidback vibe quickly attracted locals, including nearby office workers heading home as well as college students. Soon, more pubs and restaurants began to open as an increasing number of people began to visit.

What to Expect

Today, Euljiro Nogari Alley remains a popular spot for locals to unwind after work or enjoy a night out with friends. Easy to reach from a hotel near Seoul Train Station, the alleyway is filled with small establishments that offer snacks and beer. At these spots, you will find people gathered around outdoor tables and chairs, soaking up the lively atmosphere. It can get crowded, and you may have to be on the lookout for empty chairs, but that’s all part of the fun!

What’s on the Menu

Fried chicken – Image via Flickr

While nogari, enjoyed with red pepper paste, remains a popular choice, there are plenty of other delicious snacks to try. Fish jerky, known as jwipo, and sea snail salad, called golbaengi muchim, are also found on the menus. Of course, you can’t visit Euljiro Nogari Alley without trying some fried chicken, a classic Korean street food that goes perfectly with cold draft beer!